Website Design and Marketing

Top 7 SEO Tools

by Kim Roach Search engine optimization is a complex process with many facets. Some of these include keyword research, on-page optimization, off-page optimization, acquiring inbound links, and tracking your rankings. Fortunately, there are many tools that have been created to aid web masters in each of these tasks. Below I have reviewed 7 of the top SEO tools so that you can quickly find out what your site needs to rise in the search engines. First up is the “Cool SEO Tool”. I’ll let you decide whether or not it lives up...

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Why Aren’t You Using Linkbait?

by Kim Roach You’ve heard of the olden days when people would hunt for potential link partners. Well, those days are long gone and smart web masters are moving on to greater things, while decreasing their reciprocal link building effort. If you are wondering what this new technique could be, it’s actually quite simple… in theory. It is known as linkbaiting. This is a strategy that brings links to a website simply because of the unique and popular content on a website. With the rise of the blogosphere and social...

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Video Raised the Internet Bar

Video Raised the Internet Bar

by Jim Hedger The other day a few friends and I stopped back at the office after a long day of golf. By age, the foursome spanned three unique musical eras. Pete the chef is a child of the ’70’s. Business partner Andy and I are products of the ’80’s and our fourth, young Derek the hotel manager had his halcyon days in the ’90’s. Finding music that suits all our tastes is a challenge with one liking the guitar-god rock of Led Zeppelin, two digging the melodic meanderings of the post-punk ’80’s and...

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Search Engine Optimization (They don’t care what your website looks like!)

Search Engine Optimization (They don’t care what your website looks like!)

Optimizing your website for search engines is tricky. Some people think their website needs to be flashy to attract search engines. One thing I have learned over the years is search that engines don’t care what your website looks like. Instead, they use programs called spiders or crawlers to view your website. These programs follow the links on your site to drill down and view the content of every page. They also follow links from other sites to that are linked to yours as well as links from your site to the sites that you link to. From...

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Website Hosting Companies, Buyer Beware

Website Hosting Companies, Buyer Beware

Website hosting is probably the most important decision you’ll make when launching a new website. The good news is that there are plenty of good low cost web hosting companies available to choose from. The bad news is that there are just as many bad website hosting companies out there to choose from. Before starting your search for a hosting company for your website, you need to ask yourself what are the features that you require? How much disk space and bandwidth will your website need? Will you need access to programming languages such...

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